Strima Sewing Factory Live
Strima and its partners present a complete production line for ladies outerwear from CAD and IT to automatic cutting, sewing, ironing, quality control and packing. Pawel Bronski, CEO of Strima, explains what visitors can expect of the Strima Sewing Factory Live. What is it that you are showcasing with the Strima Sewing Factory Live?
As suppliers of sewing machines for clothing, upholstery and leather work, it is important to us that designers understand and can see the entire production line for an item. The production process today is more complex than ever: it stretches from CAD to sewing yarn and needles, cutting-out machines, fusing and sewing machines and includes ironing and packaging, transport and logistics.
That is why we have built the Strima Sewing Factory Live in Hall 5.0. It presents the complete production line for women’s apparel from CAD and IT to automatic cutting-out, sewing, ironing, quality control and packaging. Safety, too, for example, to prevent needles breaking, plays an ever more important role, particularly with children’s clothes. We are creating Sewing Factory Live with our partners Audaces, Oshima and Zoje. The sewing team will also be very important; it is they who will be showcasing the production process for sewn garments on our exhibition stand. Our production team comes from the Polish company Sewing Contractor. At the end, we shall give the finished products away to trade visitors.
Who is the Strima Sewing Factory Live aimed at?
Visitors that interest us particularly are students and designers from the apparel industry, who do not yet know about the
technologies that are available today. Newcomers to the market need to find out all they can about the necessary technologies. Today’s designers, our future fashion labels, ought to be sewing their own products in their own workshops and that way learn to love their craft. That is why we are exhibiting the complete production line, adapted, of course, to current European requirements.
Western Europe is now an interesting target region for us. A lot is happening in England, for instance, where apparel production is again taking place locally. In Augsburg, too, there are projects – Manomama for example – that produce and sell locally. This is just one example which shows that more and more garment production is emerging in Europe. At the same time, production is no longer concentrated just in Asia. We export 50 percent of our products to 47 countries, including some quite exotic ones such as Rwanda and, indeed, also Australia – though that is difficult to believe from a European point of view. At all events, we still see a lot of potential in Europe.
Why are you exhibiting the display at Texprocess?
Texprocess is the most important trade fair for new technologies in textile processing. It is different from other trade fairs in that it shows the very latest machines and developments here. Apparel producers must think long-term and plan, not just buy cheap products for the short term. Texprocess is precisely the platform for the relevant technologies of the next ten to twenty years.